About Prasad

Baba Prasad (“Prasad”) is a leading thinker in strategy and innovation, and is often called “the strategic agility expert.” Prasad helps senior executives in a range of companies—from Fortune 100s to startups—transform their companies, teams, and themselves into dynamic, resilient and visionary powerhouses. He is an excellent speaker and an award-winning B-School professor.

For nearly twenty years, Prasad has been working on understanding what makes leaders and businesses succeed in the face of uncertainty and market turbulence. Through his research at some of the world’s best B-schools, where he studied and taught—Wharton, Purdue & University of Minnesota—Prasad has developed a paradigm-shifting framework for strategy, innovation, and leadership that enables clients in today’s turbulent business worlds to go beyond reactive short-term responses to thinking and acting quickly but also wisely.

Prasad’s book Nimble has seen two editions (Random Business, India, 2015; and TarcherPerigee/PenguinRandom House, 2018). It has been called the new paradigm that bridges business strategy and personal leadership in an era of turbulence. It has received wide praise from business thinkers like Wharton’s Adam Grant, Dan Pink, Tom Rath, and Vijay Govindarajan as well as from CEOs like Brad Smith (Intuit), Frans van Houten (Royal Philips, the Netherlands), Frank D’Souza (Cognizant), and John Replogle (Seventh Generation).

Drawing on the recognition that humans principally rely on intelligence when they need to be agile, Prasad’s question, “Can there be an organizational equivalent for intelligence?” has led to very interesting answers. He finds that agility has to be considered in five dimensions—analytical, operational, inventive, communicative, and visionary. With the Vivekin Agilities Profile (VAP)—a unique tool to understand and measure agility across the five dimensions—Prasad helps CXOs discover strengths and correct lopsidedness in their company’s agilities. Such unrecognized imbalances destroyed giants like DEC, Nokia, Kodak and Enron.

Prasad and his wife, Professor Leela Prasad of Duke University work with underprivileged schools in Hyderabad, India, and are currently making a documentary film titled Aftertones: Moved by Gandhi. Prasad lives across two continents, and is a fitness enthusiast.